From the second floor of the Chop Shop, April Francis looked over the first floor of the event space, where a fresh crop of small businesses were selling their creations for the Mother’s Day edition of Dose Market. Pharrell’s “Happy” echoed throughout the room. Freshly brewed coffee and tomato soup scent the fresh spring air. It’s the first Dose Market of the Spring, and the Chop Shop is filled to capacity.
Dose Market, a marketplace of curated clothing, art and food that occurs almost every Sunday, attracts a diverse crowed of people that look for the finest selection of products picked by Francis.
After graduating from the University of Michigan eight years ago, Francis, 32, packed her bags and moved to Chicago. Even though Francis has her Bachelor of Arts in English language and literature, it’s no coincidence that she became a self-started entrepreneur.
“My whole life my dad was like, ‘Why would I work for anyone else?’” Francis said. “So I was like, okay, why would I work for anyone else?”
Francis’s father is a small business owner, and she’s always had a love for small business owners.
“I love people that have an eye for something they’re passionate about,” Francis said.
Prior to Dose Market, she worked at a variety of different markets over the past decade: the Ann Arbor Art Fair, Market Days in her hometown and Capsule in New York and Paris. It was her most consistent work experience; she loved beautiful flea markets because of their ability to bring a cohesive collection of people together.
In 2010, a friend of Francis’s said to her, “You should do a market at the River East Art Center.” Her experience and love for markets made this off-hand idea a reality: Dose Market.
Dose Market was founded to bring small businesses, entrepreneurs, artists and designers together. Francis wanted a space where small businesses could sell their products like new fragrant soaps, a spring collection of new clothing designs, or a new flavor to soup to the public and receive immediate feedback.
“People who create things inspire me,” Francis said. “People who do not create things underestimate the intense effort it takes to bring something to market.”
Dressed in acid washed jeans with a denim jacket tied around her waist, Francis walked up to Shelby Steiner, a contemporary women’s wear designer in Chicago. Steiner has been “Dosing” since the very first Dose – almost three years ago at the River East Arts Center. Francis strolled past the handmade toffee and stood in front of an iMac with the word “Dryv” typed in red on the screen.
Not only does Francis manage the overwhelming stress of owning Dose Market, but also she’s a strategic employee for Dryv, an on-demand dry cleaning and laundry service. She’s able to come up with creative business ideas without using too much of the budget.
“She’s a hustler and a grassroots type person,” Chris Elipas, 29, Co-founder of Dryv said.
Francis joined the Dryv team almost a month ago, and she’s already secured a television spot on Fox Chicago for the company.
“She’s never afraid to approach someone, but it’s not ‘salesy’ or off-putting,” Elipas said. “When she looks at a problem, she not going to throw all this money at it. Instead she looks at the parameters of how can I do this the best way.”
Through a couple of connections and a call, Francis is able to make Dryv the sponsor of almost any event.
“At the end of the day, business is people, and I think she understands that,” Elipas said. “It’s not like a cold accounting calculation in her mind. She’s able to juggle both sides seamlessly.”
Managing Dose Market and Dryv can be overwhelming and incredibly time consuming for Francis.
“It’s important to turn the computer off and exercise, eat well, have time with family and friends,” Francis said.
With The Lakeside Punch in her right hand, and her iPhone in her left, Francis seemed relaxed on this Sunday at Dose. Once this Wicker Park market closed at 4 p.m., it was right back to work to plan for part two of Dose Market’s “May Dose A Deux.”